The sign reads, "Pirating and counterfeiting is a bad sport: no rules, many fouls, only losers."

I have always mistrusted this type of billboard campaigning. The rebel in me wants to do the opposite. I remember the big safe-sex campaigns in the early 1990s and what effect they had on me. Every time I saw a big sign telling me to use a condom, the only thing I could think about was how nice it would be to have sex without one.

(Via Eszter Hargittai at Crooked Timber.)