Starbucks won’t have it:

Laissez-faire. It’s a policy that made Starbucks vastly successful. But don’t try to put that phrase on a customized Starbucks Card.

The cards are supposed be personalized to reflect customers’ tastes and uniqueness. They are available in a range of colors, often given as gifts and used by regular customers who prefer to prepay for their java.

But when my friend Roger Ream, president of the Fund for American Studies, received a Starbucks gift card for Christmas, he found there was a limit to how personalized a card could be. His card required him to customize it on the company’s Web site. So he went to the site and requested that the phrase “Laissez Faire” be printed on his card. A few days later he was informed that the company couldn’t issue such a card because the wording violated company policy.

Update: In the end, Starbacks did allow for “Laissez Faire” to be printed on their gift cards.