Another proof of the attitude towards gay relationships being normalized in America:

The nation’s largest greeting card company is rolling out same-sex wedding cards—featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.

The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.

“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.

Hallmark’s largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.

Hallmark started offering “coming out” cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.

Same-sex wedding cards at the local supermarket it nothing to be sniffed at. It’s huge progress. Not long ago, making gays invisible was the master suppression technique. This invisibility made homosexuality something odd and strange, and because few know about it, homosexuality was considered a rare phenomenon to most people. And to some extent, they were right; in order to survive or maintain dignity, most gay people hide their true nature in homophobic cultures. The suffering of gay people diminishes with every step towards normalization of homosexuality and same-sex relationships. Greetings cards at the supermarket will help that progress.